Digital Marketing Mastery

1. Course Introduction

Digital Marketing is the backbone of modern business growth.
This course will teach you how to promote products and services online using powerful marketing tools and strategies.

You will learn how brands run campaigns, generate leads, and convert customers using proven marketing methods.

2. What You Will Learn

Key Skills Covered:

• SEO & keyword research
• Social media marketing (Instagram, Facebook, YouTube)
• Google Ads & paid marketing
• Email marketing & automation
• Analytics & tracking performance
• Content strategy & funnels

3. Course Modules Overview

Module 1: Introduction to Digital Marketing

Understand marketing fundamentals, customer journey, and digital channels.

Module 2: Search Engine Optimization (SEO)

Learn on-page SEO, off-page SEO, and keyword analysis tools.

Module 3: Social Media Marketing

Create engaging posts, ads, reels, and influencer strategies.

Module 4: Paid Ads (Google & Meta)

Design high-converting ads, target audiences, and monitor performance.

Module 5: Email Marketing

Build email lists, write high-converting emails, and automate sequences.

4. Tools & Technologies

• Google Analytics
• Google Ads
• Facebook Ads Manager
• Canva
• Mailchimp

5. Final Thoughts

By the end, you will be able to run complete marketing campaigns and help businesses grow online.